Author: Uri Kochavi

06 Apr Fortscale 3.0 Design Matters

Good design is often a game of balance. There are forces pulling in different directions, and it's the designer's job is to balance them out. There is an inherent tension between the need to keep things familiar (users don't want to spend time figuring out new paradigms) and the need to innovate (after all, without any changes, no improvements can...

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02 Nov User Experience Design – The User’s Perspective

"Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works."   Steve Jobs When I started practicing, UX designers frequently had to explain what it is they actually do. The common understanding was that engineers wrote the code, and then we, as designers, had to "prettify" their...

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